We rebranded Pocketbook (Owned by ZipCo) 

and redesigned the entire mobile App.

With a user base of over 800,000 in Australia, Pocketbook was the most beloved personal finance app. In 2019, we collaborated with the Zip co team, on designing its fresh logo and identity.

The logo's shape serves as a powerful embodiment of Pocketbook's vision, representing key attributes closely associated with the brand.



It creatively incorporates the following elements:

Pocket: Saving
Shopping bag: Expenses
Paper clip: Organisation
Mobile: Digital tool

In addition, we redesigned the entire Mobile Application, including of budgeting features.